Bangalore based food delivery start-up Swiggy is reportedly planning to enter the business of delivering medicines and groceries

This service is known as “Dash” and this service would be launched in selected cities in next few months

The company is aiming to improve the cost optimisation and utilisation of its over 30,000 strong work force during the lean hours,especially between 2 pm and 6 pm, through this diversification as mentioned in a report by The Economic Times.

A spokesperson for Swiggy said, “At Swiggy, we’re continuously experimenting with ways in which we can enrich the lives of our consumers and partners by making it more convenient and hassle-free.”

However the company did not share any further details of the new initiatives being planned.

Swiggy is also in middle of negotiations to raise over $200 million from DST Global and hedge fund Coatue Management in a round that will see its valuation cross the $1-billion mark and become a startup in line with its competitor Zomato.

To recall, last November, it was reported that Reliance Jio, India’s biggest business group Reliance Industries, is also planning to make entry into India’s online grocery market.

Adani Wilmar, the company that markets ‘Fortune’ brand of food products in India, also announced its plans to enter the online grocery sales business with a new e-commerce portal and app called ‘Fortune Online’.

Amazon giving hyper-local grocery delivery service with the launch of NOW Store– on its online grocery platform Amazon Now. As part of Now store, Amazon delivers grocery like fresh vegetables and fruits, milk and other things from its partner neighbourhood stores of Amazon Now. The service is currently available in selected selected four cities Bangalore,Delhi,Mumbai, and Hyderabad.

Flipkart is giving online grocery selling a second try with ‘Supermart’ as a pilot in Bangalore. In November 2017. Filpkart had shut down its earlier service Flipkart Nearby in February 2016, nearly 5 months after its launch.

Quikr is also experimenting online grocery business. Quickr’s spokesperson said that the company is experiment this and is still unsure whether it is going to enter online grocery space or not.

The decision of delivering groceries comes after raising $100 million series F round led by Tencent and MeituanDianping model in China.

While it’s not clear when this new service “Dash” will see the light of the day, it certainly raises concerns for BigbasketGrofers and medicine delivery companies including 1mgPharmeasy and others.

If this concept is introduced people will be facilitated with benefits like:

● People who live in outskirts of main cities or town can easily buy their nessacary groceries and medicines. We are not sure whether this service will be offered in every nook and corner of india but it would be useful if they do.

● It will be very useful for elderly peoples who cannot access stores to buy necessary things and medicines. Obviously they need this service more than anyone. Especially medicines are very important for them.

● People who don’t have time to buy day-to-day things directly from the shop may find this service as an helping hand. In this hectic lifestyle people purchase everything online, literally everything.

● Easily people can get their nessary products in their doorstep from the Dash service.


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