About Launching of Laptop
Xiaomi is the largest smartphone selling brand in India now the company is stepping into the laptop market as posted earlier blog.
Despite the COVID-19 pandemic ravaging everyone’s plans, Xiaomi is set to bring more of its products to India that has been long in demand by Xiaomi’s fans. The Mi Notebook series is the upcoming launch from Xiaomi on June 11 and already, there’s a lot promised from Xiaomi’s first laptop. There’s not just one but multiple models Xiaomi is considering for our market.
The Mi Notebook India launch event is set to begin at 12 pm (noon) IST. The event will be held online across Xiaomi’s social channels and Mi.com. Jain’s tweet also noted that the Mi Notebook has been made especially for the Indian audience.
Tweet by Xiaomi India
Xiaomi India head Manu Kumar Jain took to Twitter to tease the display of the upcoming Mi Notebook. He noted that the laptop has ‘one of the highest screens to body ratio you would have ever seen. The video showed the laptop from all angles, and the bezels surrounding the display are rather slim. The bottom portion of the laptop display is the thickest and it houses the Mi logo.
The keyboard portion of the Mi Notebook is not visible in the teaser. The Mi Notebook is seen to sport a traditional laptop design. Xiaomi is expected to price the upcoming Mi Notebook rather aggressively.
The Mi Notebook series is Xiaomi’s attempt at entering the notebooks segment but with a slightly different strategy. Unlike its phones and smart TV business, Xiaomi will straightway go for the premium segment this time, hence the laptops will carry the Mi branding instead of Redmi. The idea is to appeal to students, power users, content creators, and gamers with the first batch of laptops.
Xiaomi Laptops Value For money?
A lot, actually. Xiaomi’s laptops have been known to offer great value-for-money Windows laptops in China and now. It is going to come to India with the same proposition. The Mi NoteBook series is going to take a direct dig at the premium laptops from HP, Dell, Asus, Acer, and Lenovo.
Xiaomi is targeting the premium segment of notebooks initially. In an interview with the media, Xiaomi’s Raghu Reddy said that the company isn’t going to present its laptops as the cheapest in the market. The Mi Notebook series will play in the same space as premium ultrabooks from the established brand.
The initial models will cater to the Thin & Light and Gaming categories in the laptop segment. Hence, chances are that Xiaomi is going to bring the Mi NoteBook Pro models initially.
The initial set of teasers suggest that the Mi Notebook models will have large displays with thin bezels. The laptops will also be among the most lightweight machines in the industry.
We have learned that Xiaomi will bring an India-exclusive model to the country along with other global models.
Based on the speculations in the market, it seems that the India-exclusive model could be a rebadged RedmiBook 14 with a 10th Gen Intel processor that was launched last December.
Pricing and specs expected
Since the focus is on the premium segment, Xiaomi may go high with the specifications. Apart from the 10th Gen Intel processors, some of the high-end models could also feature Nvidia graphics cards, SSD storage, lots of RAM, and premium metal construction.
The initial batch of Mi Notebook models will be manufactured internationally but if the demand increases, Xiaomi could consider local manufacturing for these laptops.
While the prices are still under wraps, we expect Xiaomi to aim for the sub-Rs 60,000 categories with its Mi Notebooks, thereby leaving some breathing space for the more affordable RedmiBook series.
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